Matcha Subscription — Fresh Asanagi Ceremonial Matcha, On Your Schedule

The Strabella matcha subscription delivers a fresh 54g tin of Asanagi — our single-origin, first-harvest ceremonial matcha from Uji, Japan — on a schedule you choose, at a meaningful discount off the one-time price. Each tin makes about 27 bowls. You can skip a delivery, change frequency, or cancel anytime from your account — no minimum commitment, no cancellation fee.

How the matcha subscription works

Choose a frequency on the Asanagi product page — weekly, every two weeks, or monthly — and check out once. Every renewal ships a freshly sealed 54g tin from our Costa Mesa, California workshop within one business day, with free U.S. shipping. Monthly is the most popular rhythm: one tin is about 27 bowls, which matches a daily-bowl habit almost exactly. The subscriber discount is applied automatically at checkout and shown live on the product page, so the price you see there is always current. Asanagi (朝凪, “morning calm”) is shade-grown, stone-ground, first-harvest spring leaf — naturally sweet, no bitterness, no additives. Skip, pause, swap frequency or cancel in two clicks from your account portal; changes apply to the next renewal.

Why subscribe instead of reordering

Three practical reasons. Freshness: opened matcha fades in about three months, so a right-sized tin on a schedule beats a big bag going dull. Price: subscribers pay meaningfully less per tin than one-time buyers, every renewal. Consistency: a daily ritual survives on not running out — the tin arrives before the last one is empty.

Common questions

Can I cancel anytime?

Yes. From your account portal, in two clicks, effective from the next renewal. No fees, no phone calls, no retention scripts.

Can I skip a month or change frequency?

Yes — skip any delivery or switch between weekly, bi-weekly and monthly whenever you like.

What exactly arrives?

A sealed, resealable 54g tin of Asanagi single-origin Uji ceremonial matcha (about 27 bowls), shipped free within the U.S. from California.

Do I need special tools?

A whisk and bowl make the texture dramatically better. Most subscribers start with the 100-prong whisk set; see also all matcha accessories.

Is it good matcha, honestly?

It's the same tin we sell one-time — single-origin, first-harvest, stone-ground, storewide 4.6 stars from 57 verified reviews. If it's not for you, cancel after the first tin.

Start your subscription on the Asanagi page →